IHG / Action Dog
Designing products for the IHG chain of hotels using recycled waste from their hotels. Action Dog collaborate to help produce these products by employing the unemployed youth in East London.
Research & Insights
Users
Statistics
Insights
Brand Values
Consistency / Familiarity / Comfort
Ideation Sketches
The Concepts
Conductive Building Blocks
Creating a child friendly environment through interaction . An educational interaction that informs the children about the location they are visiting . Focus on simple problem solving and creative interactions
Cardboard Furniture
Furniture that is unique to the hotels in the olympic boroughs . Simple furniture that is machined on a lathe and finished by hand . Placed in the public area so as to blend into the environment.
Trip Takeaways
Take away products that make the living experience more personal. Allowing the sustainability story to project through the product & help create a narrative.
Crowd Conductive
How its Made
Collection
The recycle-able material is collected from the hotels in a categorised manner. Each hotel will keep these materials ready & separate from the other waste.
Transportation
The Recycle-able material is picked up from a third party transportation partner from all the different hotels around the city
Manufacturing
The Material is then, soaked, bleached and stamped into simple cubes with conductive ink that is printed onto them.
How it works
Conductive Ink
The main technology used in the interactive toy, is the conductive ink. This ink can replace simple wiring, and is safe to touch, this allows it to be handled by people. This ink can be printed onto surfaces to help create flexible circuit boards.
Completing the Circuit
The Cubes are designed such that they are placed on a base plate, which acts as the circuit board. Placing the cubes in different orientations will complete the circuit and illuminate different parts of the lobby.
A simple problem solving puzzle, based on safe electronic circuits printed on paper pulp cubes. The interactive product is placed in the lobby area to help engage children while their parents undergo the formalities. On completion of the circuit, different parts of the lobby will illuminate and stimulate a reward.
